Architectural Marketing Support Specialist - FL

Position Overview

We are seeking a creative, detail-oriented, and highly organized Architectural Marketing Support Specialist with 0–5 years of relevant professional experience to support the firm's marketing, business development, branding, and client engagement initiatives.

The ideal candidate will have a strong understanding of the Architecture, Engineering, and Construction (AEC) industry, particularly Higher Education and K–12 educational facilities, complemented by familiarity with commercial and residential architecture.

This position combines graphic design, marketing communications, proposal preparation, market research, digital content management, and business development support. The specialist will collaborate closely with firm leadership, architects, project managers, and external partners to communicate the firm's expertise, strengthen its market presence, and contribute to successful project pursuits.

1. Key Responsibilities

A. Marketing and Business Development Support

• Assist in implementing the firm's marketing and business development strategies, with emphasis on educational architecture.

• Support the identification, research, and tracking of potential clients, projects, and business opportunities.

• Monitor Requests for Qualifications (RFQs), Requests for Proposals (RFPs), and public-sector procurement announcements.

• Coordinate the preparation of proposals, qualifications packages, presentations, and interview materials.

• Maintain accurate records of marketing opportunities, proposal deadlines, submissions, and outcomes.

• Support client outreach, networking events, conferences, and industry-related activities.

B. Proposal Development and Production

• Prepare visually compelling and professionally organized proposals, Statements of Qualifications (SOQs), and marketing presentations.

• Collect and organize project descriptions, staff résumés, professional credentials, photographs, and firm qualifications.

• Assist with proposal compliance matrices, submission requirements, deadlines, and document quality control.

• Coordinate proposal contributions from architects, consultants, engineers, and business development personnel.

• Edit and proofread marketing materials for clarity, accuracy, consistency, and professional presentation.

• Support digital and printed submissions, including formatting, assembly, and final delivery.

C. Architectural Marketing and Communications

• Develop and update brochures, project portfolios, capability statements, presentations, and other marketing collateral.

• Assist with website updates, social media content, newsletters, and email marketing campaigns.

• Support the creation of project narratives, case studies, award submissions, and press releases.

• Maintain consistent brand identity, graphic standards, messaging, and visual quality across marketing materials.

• Coordinate architectural photography, renderings, illustrations, and other visual assets.

• Communicate architectural concepts and project achievements effectively to technical and nontechnical audiences.

D. Educational Market Knowledge

Higher Education

• Develop familiarity with university and college facilities, including classrooms, laboratories, libraries, student centers, and campus infrastructure.

• Understand key trends such as flexible learning environments, campus modernization, sustainability, technology integration, and interdisciplinary learning.

• Research institutional capital improvement programs, campus master plans, and potential project opportunities.

• Support proposals and presentations tailored to university administrators, facilities departments, and institutional decision-makers.

K–12 Education

• Understand the general planning and operational requirements of elementary, middle, and high school facilities.

• Develop awareness of school safety, accessibility, student-centered design, sustainability, and educational technology.

• Research school district capital programs, facility needs, funding initiatives, and procurement opportunities.

• Support marketing materials that demonstrate the firm's understanding of educational environments and public-sector requirements.

E. Commercial and Residential Market Support

• Maintain general familiarity with commercial offices, retail, mixed-use developments, and residential building types.

• Assist in preparing sector-specific marketing materials and project portfolios.

• Research market trends, prospective clients, competitors, and development opportunities.

• Adapt marketing messages to different client types, project scales, and architectural markets.

F. Digital Marketing and Information Management

• Maintain and organize the firm's project database, staff profiles, qualifications, and marketing archives.

• Update client relationship management (CRM) systems and opportunity-tracking records.

• Assist in monitoring website engagement, social media performance, and marketing campaign results.

• Maintain structured digital libraries of photographs, renderings, proposals, and presentation templates.

• Support the use of AI-assisted marketing and research tools while verifying accuracy, protecting confidential information, and maintaining original, professional content.

G. Internal Coordination and Administrative Support

• Collaborate with firm principals, project managers, architects, and administrative personnel to gather marketing information.

• Coordinate schedules, deliverables, internal reviews, and submission deadlines.

• Support the organization of client meetings, project interviews, marketing events, and professional conferences.

• Assist with marketing budgets, vendor coordination, printing, and promotional materials.

• Perform other marketing and business development support activities consistent with the position.

2. Required Qualifications

Education and Experience

• Bachelor's degree in Marketing, Communications, Graphic Design, Architecture, Business Administration, or a related discipline.

• 0–5 years of relevant experience, preferably within an architecture, engineering, construction, or professional services firm.

• Experience preparing proposals, presentations, graphic materials, or marketing communications.

• Familiarity with architectural terminology, design processes, and construction project phases.

• Prior exposure to educational projects, public institutions, or AEC industry marketing is highly desirable.

Software and Technical Skills

Essential

• Adobe InDesign, Photoshop, and Illustrator.

• Microsoft PowerPoint, Word, Excel, and Outlook.

• PDF production, editing, and document organization, preferably using Adobe Acrobat or Bluebeam.

• Strong graphic composition, typography, page layout, and visual presentation skills.

• Digital file management, cloud collaboration, and basic marketing database administration.

Desirable

• CRM platforms such as Deltek Vantagepoint, Unanet CRM, or similar AEC-focused systems.

• Website content management systems such as WordPress.

• Social media management and basic digital analytics tools.

• Canva, Figma, or comparable design platforms.

• Basic familiarity with Revit, AutoCAD, SketchUp, or architectural visualization software for reviewing and organizing project materials.

• Responsible use of AI tools for research, content development, editing, and marketing productivity.

3. Essential Professional Competencies

The successful candidate must demonstrate:

• Communication: Excellent written English, proofreading, editing, and verbal communication skills.

• Graphic design: Strong visual judgment and ability to produce clear, attractive, professional marketing materials.

• Organization: Ability to manage multiple assignments, deadlines, and detailed submission requirements.

• Attention to detail: Consistent accuracy in documents, project data, formatting, and proposal compliance.

• Collaboration: Ability to work effectively with architects, project managers, firm leadership, and external consultants.

• Initiative: Willingness to anticipate needs, research opportunities, and independently advance assigned tasks.

• Adaptability: Ability to respond to changing priorities and time-sensitive proposal schedules.

• Professionalism: Discretion, reliability, accountability, and commitment to the firm's reputation and brand.

4. Expected Performance and Accountability

Performance will be evaluated according to:

1. Proposal quality and compliance: Accuracy, visual quality, completeness, and adherence to submission requirements.

2. Timely delivery: Successful completion of assigned marketing deliverables and pursuit deadlines.

3. Marketing information accuracy: Reliability and currency of project descriptions, résumés, credentials, and databases.

4. Brand consistency: Professional presentation and consistent application of the firm's graphic and communication standards.

5. Business development support: Effective research, opportunity tracking, and coordination of marketing initiatives.

6. Team collaboration: Responsiveness, communication, and effective support of project teams and firm leadership.

7. Continuous improvement: Development of technical, graphic, marketing, and industry-specific knowledge.

5. Preferred Additional Qualifications

• Experience preparing AEC proposals for public educational institutions.

• Familiarity with SF 330 forms, SOQs, RFQs, and RFPs.

• Understanding of public-sector qualifications-based selection and procurement procedures.

• Knowledge of educational facility planning, campus development, and school modernization trends.

• Experience preparing architectural portfolios, project sheets, and professional award submissions.

• Familiarity with AEC marketing organizations such as the Society for Marketing Professional Services (SMPS).

• Bilingual English/Spanish communication skills, particularly valuable in diverse markets such as South Florida.

• Experience supporting marketing efforts for multidisciplinary architecture and engineering teams.